That's what led me to re-discover the spots that Jim Henson made in the late 1950s for Wilkins Coffee.
Over fifty years ago, Henson was hired by Wilkins Coffee to create some commercials for their product. The result was a series of clips starring Wilkins and Wontkins. These are not only some of the earliest examples of the Muppets on television, they are also the longest-running campaign to feature the Muppets and certainly the most violent! Poor Wontkins dies by cannon, by point-blank shot from a pistol, run over by a bandwagon, not to mention threatened with a guillotine! In one of the commercials he's also shown smoking a cigarette (try doing that nowadays!). Definitely an indication that Henson in his younger days had some 'tude.
Enjoy the mayhem! And remember: People who don't drink Wilkins Coffee have bad things happen to them, muthah! :-P
Wilkins Coffee Commercials #2
Wilkins Coffee commercials #3